360” Digital Marketing Mastery Course

About Course

Unlock the full power of digital marketing in this self-paced, all-in-one mastery course designed for entrepreneurs, creators, and marketers who want to scale smarter, not harder.

In this comprehensive program, you’ll learn how to craft compelling content that connects, build systems that automate your growth, and develop the influence needed to stand out in a crowded digital world. Whether you’re building a brand, growing an audience, or selling products and services online, this course will equip you with the exact strategies, tools, and mindset to make it happen.

Digital Marketing fundamentals
Content strategy that drives engagement
Leverage on storytelling, video, and Graphics
Distribute content effectively across channels
Influencer Marketing
Who is an Influencer?
Turn a buyer to an ambassador
Understand KPIs for influencer campaigns
Build Influencer Marketing Campaign
Understand the tools and principles of automation
Design automated campaigns that convert
Set up workflows and Customer Journeys
Generative AI for Digital Marketers
Business Model for Degital Marketers
Content Monitization

Course Content

Module 1: Digital Marketing Fundamentals
This foundational module sets the stage for your digital marketing journey. You'll gain a clear understanding of what digital marketing is, why it matters, and how it powers modern business success. We’ll break down the key components of the digital marketing ecosystem, from content to social media, email marketing, and paid ads, so you can see how each piece connects and supports your growth. By the end of this module, you’ll have a solid grasp of the strategies, tools, and mindset needed to confidently move forward into more advanced areas of the course.

Course Overview

00:36

Module 2: Content Marketing
In this module, you'll learn how to create and implement a content marketing strategy that attracts, engages, and converts your target audience. Discover how to use storytelling, visuals, and video to build trust and drive action. You'll explore proven techniques for planning, producing, and distributing content across platforms, along with hands-on guidance using tools like Canva and CapCut. Whether you're building a brand or promoting a product, this module will equip you to turn content into a powerful growth engine.

Module 3: Influencer Marketing
This module explores the power of influencer marketing and how it can accelerate brand awareness, trust, and sales. You'll learn what makes someone an influencer, how to identify the right voices for your brand, and how to turn satisfied customers into loyal ambassadors. From setting the right KPIs to building full campaigns using Gleam, you’ll walk away ready to launch and manage effective influencer collaborations that drive real results.

Module 4: Marketing Automation
In this module, you’ll dive into the fundamentals of marketing automation and how it can save time, increase efficiency, and boost conversions. Learn to design smart, data-driven campaigns that run in the background while you focus on growth. You'll explore essential tools, build automated workflows, and map out customer journeys that guide prospects from awareness to action on autopilot.

Bonus Module
This bonus module offers forward-thinking strategies and tools to help digital marketers stay ahead of the curve. You'll explore how Generative AI can supercharge content creation and campaign planning, discover proven business models suited for digital marketing professionals, and learn practical ways to monetize your content across platforms. Whether you're building a personal brand or scaling a digital agency, this module equips you with future-ready skills for long-term success.

Final Capstone Project
Put your skills to the test with a hands-on capstone project that brings everything you've learned together. You’ll plan and implement a comprehensive 360° digital marketing campaign designed to simulate a real-world launch. This final challenge will help you solidify your knowledge, build a strong portfolio piece, and gain the confidence to execute high-impact marketing strategies in any industry.

Student Ratings & Reviews

No Review Yet

About Course

What Will You Learn?

Course Content

Course Overview

Student Ratings & Reviews